Test if your ad can improve the proportion of users that convert
Base Variant
New Variant
Test result
The proportion of positives cases (or conversion rate) in the initial variant
is 14.9% and in the
new variant is 6.9%
but there is not significant difference between groups
Use this tools to find differences between proportions, you can conduct
tests to evaluate metrics like conversion rates. Finding statistically
significant differences between proportions is crucial for optimizing
strategies and effectiveness. The base version, also known as the control
or A, is the original version that is currently used. The variant version,
or B, is the modified version that includes changes aimed at improving
performance.